“I can’t believe I’m sitting in the Hermitage doing an interview.”
Annie Leibovitz. Afisha Magazine

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Annie Leibovitz in The Hermitage museum

On June 22, 2011, the State Hermitage Museum hosted the opening of the exhibition ‘Annie Leibovitz.

A Photographer’s Life 1990–2005’, which featured around 100 works by the distinguished American photographer.

Photographs of Mick Jagger, Patti Smith, Robert de Niro, Al Pacino, Scarlett Johansson, Nicole Kidman, Johnny Depp, Kate Moss, Brad Pitt, and Leibovitz’s own self-portraits were just some of the works shown at the Hermitage. We provided comprehensive PR support for the exhibition, launching a publicity campaign in print and digital media, and inviting VIP guests and members of the media to the opening.

The result: more than 30 articles in leading national print publications, including Afisha, Kommersant, Metro, Vedomosti, The Art Newspaper, Vash Dosug, Delovoi Peterburg, Time Out Peterburg.

More than 200 mentions in digital media.

The State Hermitage Museum
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