“What you see here you won’t get from our artists.”
On November 15, 2013, the State Hermitage Museum hosted the opening of the exhibition ‘Mono No Aware. Beauty of Things. Japanese Contemporary Art’, which displayed works by young Japanese artists famous at home, but unknown to Russian and European audiences.
The aim of the exhibition was to show authentic Japanese art from a new generation.
We provided comprehensive PR support for the event, and invited members of the media and cultural, political, and business establishment to the opening.
The result: more than 150 mentions in leading national print publications and digital media.