‘Hermitage curators have taken the multimillionaire’s treasures and put together an exhibition with a tense internal narrative.’
On October 24, 2009, the Winter Palace hosted the opening of ‘Newspeak: British Art Now’, an exhibition organised by the State Hermitage Museum in collaboration with the Saatchi Gallery, London.
The exhibition featured around 50 works by young British artists, some of them recent immigrants to the UK. We provided comprehensive PR support for the exhibition, launching a publicity campaign in print and digital media and the blogosphere, and inviting VIP guests and members of the media to the opening.
The result: more than 30 mentions in leading national print publications.
More than 100 mentions in digital media.