Get back to your roots: historical and cultural values as a competitive advantage
The re-opening of DLT, one of St. Petersburg’s premier department stores, gave us the opportunity to create a project that would bring to life the history of the reborn Leningrad Trading House.
We held an exhibition of archive photographs of the building, taken from the beginning of the last century up to the present day. DLT’s history was presented as a reflection of Russian history, starting before the 1917 revolution, through the Second World War, until the final years of the Soviet Union.
Exhibition materials were provided by the Russian State Film and Photo Archive. We developed, planned, and implemented the project.