BTL as news
Contemporary artists decorated a three-meter Easter egg in the very center of St. Petersburg, becoming a national and local news sensation. The project was created for the Roskar company.
On April 4, 2010, an unusual art installation was brought to Malaya Sadovaya street in St. Petersburg: a gigantic Easter egg.
The egg was decorated throughout the day by prominent graphic designers from St. Petersburg and Moscow, while passersby and the media looked on.
The project garnered more than 100 mentions in print and digital media. We developed, planned, and implemented the project.