Art as positioning
Modern Dairy Culture was a collaborative creative project by three graphic designers and Dairy Culture, the eco-friendly dairy product brand.
Together with contemporary artists and illustrators (Evgeny Kiselev, Pokras Lampas, and Maxi Shilov), we produced limited edition packaging for Dairy Culture’s milk, ryazhenka, and yogurt. Then we delivered our custom-made cups to thought leaders and members of the creative industry in Moscow and St. Petersburg, including art critics, gallery owners, musicians, and fashion designers. We developed, planned, and implemented the project.
Forbes Brand of the Year.